|What is the appeal behind "grandma" sewing projects??|
"Just wondering about something. I've been a subscriber to the Sewing it Up newsletter for some time now and am curious as to why there are so many mentions of "grandma" in those newsletters. Is it something on trend that I'm not aware of that people are attracted to "grandma" styles and projects?? I can't imagine young sewers clicking on them when I (in my 50s) don't tend to click on them. So I'm just curious if someone is specifically doing this as some sort of marketing strategy."
I'm not sure what I expected in return — perhaps some revelation that would educate me? — but I did get a response to my inquiry.
|AllFreeSewing's reply to my query...|
Did it satisfy my curiosity? Sadly, no, unless I get invited to that next quarterly innovation meeting.
So I'm asking all of you for elucidation. Are you drawn to sewing projects and patterns (or anything else, for that matter) that are headlined with the term "grandma"? If so, are you personally a grandmother? And if not, might you still be a grandmother?
From all that I can gather in today's world, actual grandmothers — who can be as young as in their early 40s, by gosh and by golly — are not exactly fans of being called "grandma".
By choice, I had no children, therefore I will never be a grandmother. As the years have flown by, in my own body and mind, I — almost — feel no different from when I was a teenager. Having children undoubtedly transforms a person in some way, so if you've had kids, you likely have memories of a "pre" and "post" life in terms of being a parent. Therefore, how you feel about a word like "grandma" may be very, very different from how I feel.
Or maybe not.
When used as a descriptor in some way, I'm personally turned off by the word "grandma". For AllFreeSewing projects that are described as such — and here is a list from a newsletter where four projects out of twenty include the term — I never click on them.
Actually, that's a bit of a lie, since for the purposes of this post, I did click on these four just to see what they were. None of them were specifically referenced as being for grandma or inspired by grandma by the people who provided the original links.
Isn't that interesting?
By the way, here is the project that was linked to #9...
|Photo courtesy of Melanie Lalonde from thelittleststudio.com...|
I've checked out the whole blog post that the tutorial is featured on and nowhere does the word "grandma" appear. The project itself is actually quite cool and trendy, but I wouldn't have known about it had I not been doing research for this post.
So back to the original conundrum... does anyone have any evidence that today's sewers are fascinated by projects that are grandma oriented?
|Image courtesy of CottonandCurls.com... |
the designer did not mention "grandma" in her listing of this project
I'm truly curious as to why AllFreeSewing does this when it can easily describe projects that allude to a previous generation by using a decade descriptor; i.e., the 1940s, the 1950s, the 1960s. And yes, it does do that on occasion; the oddity is that I see the term "grandma" show up on virtually every newsletter! (Another seemingly favourite term of theirs is "little old lady"!)
|This list came from a recent newsletter titled 25 Retirement Patterns...|
I'm actually quite appalled by #4!
I mean, I get the attraction to vintage... that trend has been around since forever, in varying degrees. What's in fashion now has undoubtedly been in fashion before. The whole "what's old is new again" saying applies on a regular basis. But admiring items from decades ago is different from applying the word "grandma" to describe them.
|My MyTie Makeover Mini Bag being described as made from "grandpa's tie"...|
No doubt, part of the personal aversion that I feel relates to being reminded that I'm getting older... and not liking that fact. I could be totally wrong about assuming that younger crafters would avoid projects labelled for "grandma".
So let me hear from you, whether you're young or old: are you intrigued by things that are described as being for "grandma"? I am so genuinely curious!